Course Content
Course Introduction
Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, build a thriving business, or even apply to get a job in 2024 it’s important to create a powerful, thriving personal brand. But, you have to know how to build one first. Unfortunately, most people don’t know how to build a personal brand. They feel fuzzy on exactly what steps to take and what’s involved in creating a brand around themselves. The truth? It’s EXACTLY like building a brand for a business. That’s what this course is all about. I’m a former head of marketing / digital marketing director with 23 years of professional experience growing brands past $100 million dollars. I’m going to give you a roadmap that will walk you through: What is a personal brand? Why do you need a personal brand? A step-by-step blueprint to build your brand. Ready? Let’s dive in.
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Welcome to the Course
What is a Personal Brand
A Few Great Personal Brands
How to Apply this Course
Silence Your Fears
Fear is costing you money.  Fear of rejection and failure is the number one barrier that prevents many would-be influencers and subject matter experts from showcasing their authentic selves to the world.  Overcoming this fear is essential for your personal brand and your professional growth.  Because fear is the number one reason people fail to launch, I want to cover this first. Fear may have stopped you before – it won’t anymore. If you practice the exercises in this module, your fear will reduce and you will be able to launch flawlessly in the weeks ahead. Next, we will cover strategies and exercises used by seasoned public speakers to silence these fears and confidently present their true selves.
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Introduction
The Root of Fear
Build a Support System
Realistic Expectations
Cognitive Reframing
Gradual Exposure
Visualization
Grounding
Reflection
Module Summary
Leveraging Kaizen
The Japanese principle of “Kaizen”, or continuous improvement, teaches us that small, ongoing positive changes can reap significant improvements. You’ve likely seen the “get 1% better each day” memes across social media or have read about it in a Jade Bonacolta blog. This is because Kaizen is simply the most powerful factor of personal branding. Applying Kaizen to personal branding, we understand that the journey to mastery begins with a single, albeit imperfect, step forward. And from this imperfect step forward, we learn to take the next step, and the next, and the next… until it compounds into a million dollars. We want our brand and our content to be perfect before we begin but it’s not about achieving perfection on the first try. Kaizen teaches us to embrace the process of consistent, incremental change. And, through this incremental change, we win. In this module you will learn how to leverage Kaizen to tackle the blank cursor, defeat procrastination, and begin the journey.
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Introduction
Personal Branding Masterclass

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it. 

A personal brand is much bigger and all-encompassing.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. 

Your personal brand includes your:

  • Values
  • Unique skills
  • Experiences
  • Stories
  • Personality
  • Image

Your personal brand centers around you as an individual. 

You may be tempted to think that only big companies are brands, but that’s not true. Thanks to the internet and the power of social media, every person can be their own brand. Everyone can communicate their message loud and clear. Everyone can add value.

We all have the tools to build powerful personal brands. 

But are you actively taking control of your brand? 

You’re going to have a personal brand whether you want to or not. 

As Influencer Marketing Hub puts it:

“You can either ignore your personal brand and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be.”

Everything you share online, every email you send to your audience, every blog post you write, every live event you host – they all are part of your brand. They all shape the way people think about you. 

The question is whether you want your brand to develop on its own or whether you want to be actively in control of the process. 

It’s always better when you’re in control of the process.

Next, we will review some great personal brands.

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