Course Content
Course Introduction
Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, build a thriving business, or even apply to get a job in 2024 it’s important to create a powerful, thriving personal brand. But, you have to know how to build one first. Unfortunately, most people don’t know how to build a personal brand. They feel fuzzy on exactly what steps to take and what’s involved in creating a brand around themselves. The truth? It’s EXACTLY like building a brand for a business. That’s what this course is all about. I’m a former head of marketing / digital marketing director with 23 years of professional experience growing brands past $100 million dollars. I’m going to give you a roadmap that will walk you through: What is a personal brand? Why do you need a personal brand? A step-by-step blueprint to build your brand. Ready? Let’s dive in.
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Welcome to the Course
What is a Personal Brand
A Few Great Personal Brands
How to Apply this Course
Silence Your Fears
Fear is costing you money.  Fear of rejection and failure is the number one barrier that prevents many would-be influencers and subject matter experts from showcasing their authentic selves to the world.  Overcoming this fear is essential for your personal brand and your professional growth.  Because fear is the number one reason people fail to launch, I want to cover this first. Fear may have stopped you before – it won’t anymore. If you practice the exercises in this module, your fear will reduce and you will be able to launch flawlessly in the weeks ahead. Next, we will cover strategies and exercises used by seasoned public speakers to silence these fears and confidently present their true selves.
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Introduction
The Root of Fear
Build a Support System
Realistic Expectations
Cognitive Reframing
Gradual Exposure
Visualization
Grounding
Reflection
Module Summary
Leveraging Kaizen
The Japanese principle of “Kaizen”, or continuous improvement, teaches us that small, ongoing positive changes can reap significant improvements. You’ve likely seen the “get 1% better each day” memes across social media or have read about it in a Jade Bonacolta blog. This is because Kaizen is simply the most powerful factor of personal branding. Applying Kaizen to personal branding, we understand that the journey to mastery begins with a single, albeit imperfect, step forward. And from this imperfect step forward, we learn to take the next step, and the next, and the next… until it compounds into a million dollars. We want our brand and our content to be perfect before we begin but it’s not about achieving perfection on the first try. Kaizen teaches us to embrace the process of consistent, incremental change. And, through this incremental change, we win. In this module you will learn how to leverage Kaizen to tackle the blank cursor, defeat procrastination, and begin the journey.
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Introduction
Personal Branding Masterclass

Cognitive reframing is the practice of actively changing your perspective on what something “means” to you while an emotional cue is present.

For this to work, you change how you view rejection and failure. Instead of seeing an emotionally triggered event as negative, reframe the way you perceive the event and the resulting emotion.

Think of your mind like a record. It has a specific pattern burned into it. But if you scratch something over the surface enough times, it will cease to play the original tune. 

This is exactly how cognitive reframing works.

Exercise:

Go back to your answer for exercise 1 – the root of your fear.

I want you to remember this event again, in vivid detail. For every negative thought that arises about rejection or failure, challenge and replace it with a positive or neutral thought.

For example, if you think, “I failed and everyone judged me,” reframe it to, “This gave me a chance to learn and improve for next time.”

The more you change how you perceive the event and use creative visualization to alter the scenario, the less power it has over you.

Write your old thought down and beneath it, replace it with a new empowering thought.

Be sure to journal how this made you feel.

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