About Course
You know what a brand is.
McDonald’s, Apple, Lexus, Levi’s, and Rolex are all brands.
But do you know what a personal brand is?
And, even more importantly, do you know how to build a great one?
If you answered, “No,” to either of those questions, this course is for you.
What Will You Learn?
- How to Define Your Brand
- How to Design Your Brand
- How to Launch Your Brand
- How to Grow Your Brand
Course Content
Course Introduction
This module will introduce you to the personal branding master class.
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00:00
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00:00
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00:00
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00:00
Silence Your Fears
This module is designed to help you silence your fears.
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Introduction
00:00 -
The Root of Fear
00:00 -
Build a Support System
00:00 -
Realistic Expectations
00:00 -
Cognitive Reframing
00:00 -
Gradual Exposure
00:00 -
Visualization
00:00 -
Grounding
00:00 -
Reflection
00:00 -
Module Summary
00:00
Leveraging Kaizen
This module will teach you the basics of Kaizen
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Introduction
00:00 -
Embrace Imperfection
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Consistency Over Intensity
00:00 -
Cultivate a Growth Mindset
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Overcoming the Blank Cursor
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Seek Feedback and Iterate
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Celebrate Every Step
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Module Summary
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Define Your Why
This module is designed to help you discover your "why".
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Introduction
05:27 -
Module Objectives
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Reflect on Peak Experiences
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The Five Whys
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Visualize Your Future
00:00 -
Draft Your Mission Statement
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Module Summary
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Define Your Niche
This module is designed to help you discover a profitable niche.
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Introduction
00:00 -
Strengths and Passions
00:00 -
The Persona of Past You
00:00 -
Explore a Broad Approach
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Validate Your Niche
00:00 -
Draft Your ICP
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Module Summary
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Define Your Audience
This module is designed to help you discover your ideal customer profile.
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Introduction
00:00 -
Understanding the ICP
00:00 -
Define Audience Characteristics
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Identify Information Channels
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Conduct Audience Research
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Combine Insights
00:00 -
Create Test Content
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Module Summary
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Revisit Objectives
This module helps you to iterate on your initial assumptions and adjust.
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Introduction
00:00 -
Review Initial Objectives
00:00 -
Conduct a Simple SWOT
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Update Your Objectives
00:00 -
Create an Action Plan
00:00 -
Establish a Feedback Loop
00:00 -
Module Summary
00:00
Design Your Brand Style
This module will help you define and design your brand style.
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Introduction
00:00 -
Introduction to Style
00:00 -
Choosing Your Colors
00:00 -
Selecting Your Fonts
00:00 -
Review and Feedback
00:00 -
Module Summary
00:00
Design Your Brand Voice
This module will help you define and design your brand voice.
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Introduction
00:00 -
Understanding Brand Voice
00:00 -
Identify Key Personality Traits
00:00 -
Craft Your Brand Voice Chart
00:00 -
Voice Consistency Check
00:00 -
Audience Feedback Collection
00:00 -
Module Summary
00:00
Design Your Mission
This module will help you define and design your mission statement.
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Introduction
00:00 -
Reflect on Your Values
00:00 -
Inspirational Research
00:00 -
Draft Your Statement
00:00 -
Refine Your Statement
00:00 -
Integrate Your Statement
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Module Summary
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Design Your Brand Logo
This module will help you define and design your brand logo.
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Introduction
00:00 -
The Role of a Logo
00:00 -
Introduction to Typography
00:00 -
Introduction to Canva
00:00 -
Draft Logo Concepts
00:00 -
Design Logo in Canva
00:00 -
Feedback and Refinement
00:00 -
Module Summary
00:00
Create a Free Website
This module will help you create a simple, free website.
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Introduction
00:00 -
Why Create a Website?
00:00 -
Define Your Website’s Purpose
00:00 -
Introduction to CARRD
00:00 -
Create a Free CARRD Account
00:00 -
Build Your Website
00:00 -
Module Summary
00:00
Select Media Channels
This module will help you select the appropriate media channels.
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Introduction
00:00 -
Define Content Goals
00:00 -
Social Media
00:00 -
Website
00:00 -
Email Marketing
00:00 -
Podcasting
00:00 -
Analyze Channel Suitability
00:00 -
Prioritize Channels
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Module Summary
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Design a LinkedIn Cover
This module will help you design an attractive LinkedIn cover graphic.
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Introduction
00:00 -
LinkedIn Principles
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Define a Purpose
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Gather Design Assets
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Design Cover in Canva
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Upload Cover to LinkedIn
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Module Summary
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Optimize Your LinkedIn
This module will help you optimize your LinkedIn profile.
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Introduction
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Link to Your Website
00:00 -
Build Content Sections
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Set Up a Booking Tool
00:00 -
Final Profile Checks
00:00 -
Module Summary
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Choose a Publishing Tool
This module will help you choose a content publishing tool.
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Introduction
00:00 -
Overview of Popular Tools
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Assess Your Needs
00:00 -
Compare and Contrast Tools
00:00 -
Make Your Selection
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Module Summary
00:00
Create a Content Plan
This module will help you create a monthly content plan.
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Introduction
00:00 -
Define Your Content Goals
00:00 -
Understand Your Audience
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Map Types and Channels
00:00 -
Create a Content Calendar
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Plan for Flexibility and Review
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Module Summary
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Launch Your Content!
This module takes you through a preflight checklist before launch.
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Introduction
00:00 -
Final Content Review
00:00 -
Pre-Launch Testing
00:00 -
Scheduling Your Content
00:00 -
Launch Day Monitoring
00:00 -
Post-Launch Review
00:00 -
Ongoing Optimization
00:00 -
Module Summary
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Post-Launch Dynamics
This module will help you understand post-launch responsibilities.
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Introduction
00:00 -
Monitor and Respond
00:00 -
Analyze Initial Performance
00:00 -
Solicit Feedback
00:00 -
Plan for Adjustments
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Module Summary
00:00
Engage Your Community
This module covers the basics of proper community engagement.
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Introduction
00:00 -
Set Engagement Goals
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Develop Engagement Strategies
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Implement a Response System
00:00 -
Build a Fun Community
00:00 -
Monitor and Adapt
00:00 -
Module Summary
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Leveraging Comments
This module will teach you how to leverage comments for growth.
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Introduction
00:00 -
The Quality Comment
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Define Commenting Goals
00:00 -
3 Commenting Techniques
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Implement a Schedule
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Monitor and Adjust
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Module Summary
00:00
Building In Public
This module will teach you the proper way to build in public.
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Introduction
00:00 -
The Importance of Sharing
00:00 -
Identify Key Learnings
00:00 -
Prepare Your Results
00:00 -
Choose Your Platforms
00:00 -
Schedule and Promote
00:00 -
Engage and Follow Up
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Module Summary
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Test, Iterate, Improve
This module will teach you how to test, iterate, and improve content.
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Introduction
00:00 -
Establish Metrics
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Develop Frameworks
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Collect and Analyze Data
00:00 -
Implement Improvements
00:00 -
Foster a Culture of Feedback
00:00 -
Module Summary
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