Defining your “why” is a profound process that sets the foundation for a meaningful, coherent, and complete personal brand.This personal mission statement is not just a guide for your content and interactions but also a guiding light that attracts like-minded individuals, opportunities, and collaborations.

It is your “shine”.

Keep your mission statement visible in your workspace, on your bathroom mirror, or on your digital platforms to remind you of your core purpose every day. As you progress in your personal branding journey, revisit and refine your “why” to ensure it evolves with your growing experiences and insights.

Your personal brand must become a natural, authentic extension of your “why”.

This is why it’s so important to define your purpose and mission before anything else.

In the next module, we will work to target a specific audience that will resonate most with your purpose.